You might have been thinking : what the heck is an “urbanite” ?!? Well, if you’re surfing this website, you probably are one!


A person who inhabits one of the major cities in the world, aged between 17 and 44 (or even older, actually). An urbanite is an affluent consumer with an optimistic outlook on life that is very different from those who live in “small town” or rural areas.

Urbanites are both a subculture and a contemporary lifestyle. They have 6 key characteristics: Time-poor, city-proud, media-literate, brand-centric, trend-sensitive and culturally-aware.

The British newspaper Metro has listed the 10 “Great expectations” that above all else motivate and drive Urbanites:

1. Expecting to live a meaningful and experience-rich urban life.
2. Expecting to succeed in multiple areas of life (not just career).
3. Expecting to get substantial fulfilment from work (not just cash).
4. Expecting to be at the hub of a large friendship network.
5. Expecting the traditional ideal of “true love” in the modern world.
6. Expecting to have to “make time” in order to have and enjoy time.
7. Expecting to use debt to have what they want, and have it now.
8. Expecting to have a progressive government that delivers results.
9. Expecting to live in a pleasant “urban village” area of their city.
10. Expecting to live a responsible life as an urban consumer.

I like him: He enjoys living in the city so much, his clothes are always nice, keeps up with popular culture, is always organising events and going to cool places and is very socially conscious though he always complains he doesn’t have enough time… He’s a total urbanite!

(Source: Urban Dictionary)

Are you an urbanite? Or almost? Then join us on Fridays at the STADSSALONSURBAINS in Beursschouwburg


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